Premium brassica brand, Tenderstem®, is now available on Virgin Trains East Coast new summer menu for First-class diners. This versatile vegetable, which has celebrated steady growth to become the number two brand within fresh produce, has started a new journey with a UK’s leading train operator firm.
Travellers can now enjoy Tenderstem® as part of their delicious new evening menu available on selected services departing between 5pm until 7pm out of London King’s Cross. Served as the perfect accompaniment to hake and crushed potatoes with a tomato and chive butter sauce, this winning combination is ideal for customers needing a nutritious and wholesome meal after a long day.
Tenderstem®, which is marketed by fresh produce brand specialist, Coregeo®, continues to see double-digit growth and has overtaken Florette and Albert Bartlett to take the position of second-largest fresh produce brand on the UK market (with Coregeo® sister brand Pink Lady® retaining first place). With a strong presence across both retail and food service, Tenderstem® has recently received support in the public domain from health and fitness industry pioneers such as The Body Coach aka Joe Wicks.
The brand is currently partnering with celebrity chef Donal Skehan to judge a National Recipe Hunt competition, which encourages both keen chefs and amateur cooks to get hands-on with Tenderstem®.
Michelle Toft, Chief Marketing Officer, at Coregeo® said: “We are thrilled to see Tenderstem® making an appearance on the new Virgin Trains East Coast menu. As the brand continues to flourish, we hope there will be more opportunities to see Tenderstem® on menus across the country, and not just in restaurants. Tenderstem® truly is a versatile vegetable, easy to cook and a great partner to many flavours. Perfect for chefs looking for something a little different.”
For full details about the Virgin Trains Summer menu, visit:
https://www.virgintrainseastcoast.com/the-east-coast-experience/first-class/menu/
